Email Marketing serve as one-to-many communication from an organization to a mailing list of customers, prospects, or partners. It’s one of the most cost-effective digital marketing techniques to reach, engage, and retain customers. No other marketing channel gets you so up-close and personal with your customers.
Of course, that requires that you send the right email to the right people at the right time. Working with email marketing services can help you send email campaigns that are effective and ensure successful email delivery.
Around 3.9 billion people globally used email in 2021. This number is estimated to grow to 4.48 billion by the year 2025, according to a study by Statista. As a result, businesses that use email marketing keep the costs down while building a loyal customer base, a wider brand recognition, and increasing sales.